The year-end always serves as a convenient point for analysis or self-appraisal of past successes and failures. Mexico, in terms of tourism, had some lofty goals in 2011, even prompting President Calderon to designate it, “El Año del Turismo” or, The Year of Tourism. Several strategies were utilized by the Mexican government in attempts to reign in the irresponsible media coverage of its country and highlight the good versus the bad. The president, himself, even embarked on a multi-week journey of his country with a well-known journalist by his side. This, along with the Secretary of Tourism’s whirlwind tour of state after state to promote each region’s unique offerings, leaves no doubt the effort was well-placed.
In addition to this multi-prong strategy, Mexico continued with its decade-long “Pueblos Magicos” campaign. Being part of the program, which to date covers over 48 towns, is one of the highest distinctions and honors any Mexican Town or village can receive from the Secretary of Tourism.
The program is not designed to rescue “dying” areas or those in need of economic stimulus. Rather, these places are selected based on a community’s ongoing successful track record of maintaining and preserving its unique architecture and vibrant, cultural identity. This year, 11 towns were added to this list of distinction and include the following:
• Palizada, Campeche
• Mineral del Chico, Hidalgo
• San Sebastián del Oeste, Jalisco
• Tlayacapan, Morelos
• El Oro, Mexico
• Zacatlán de las Manzanas, Puebla
• Cadereyta de Montes, Querétaro
• Xilitla, San Luis Potosí
• Tula, Tamaulipas
• Xico, Veracruz
• Teul González Ortega, Zacatecas
I am a contributing writer for the Mexico Today Project, which, along with Marca País – Imagen de México “ is a joint public and private sector initiative designed to help promote Mexico as a global business partner and an unrivaled tourist destination.”
Disclaimer: **Please note that I am being compensated for participation in this project and for attending its launch in Oaxaca. Also note that all posts and written contributions by me will be expressed in an unbiased form with all opinions reflecting my own.